Goat Milk

A Glimpse into the Future of Dairy

With projections of a global protein deficit, dairy products emerge as strategic players in global food security.

During the World Dairy Summit 2025 in Chile, Cooprinsem’s president, Arturo Gebauer Bittner, issued a stark warning: “The world will face a 70% shortfall in protein by 2050.” This alarming prediction places dairy products in a strategic position within global food security, highlighting the reevaluation of animal-sourced protein—particularly dairy products—and underscoring the need for producers and the supply chain to ensure consumers understand they are consuming a product of “excellent quality.”

Why the Projected Deficit Affects the Dairy Sector?

1. Growing Demand for Protein: Population growth, urbanization, and changing dietary habits are increasing pressure on global  production of high-value nutritional foods.
2. Dairy as an Efficient Solution: Dairy products can efficiently convert raw materials into quality protein, positioning them as a crucial alternative.
3. Opportunities for Value Addition: It’s not just about producing milk liters but creating protein-rich dairy products with functionality and premium positioning to better capture future demand.

Importance of Trust and Quality: As Gebauer notes, the industry must convey to consumers that they are ingesting “excellent quality” products while reinforcing traceability and safety in the dairy supply chain.

Implications for the Regional Industry

For Latin America’s dairy sector, this projection brings significant implications:

• Opportunity: The global deficit opens doors for external markets or niche dairy protein markets if the sector is prepared.
• Challenge: It demands modernization, genetic improvement, nutrition, efficiency, and logistics to meet demand and ensure competitiveness.
• Strategic Call: Producers, cooperatives, and the transforming industry must plan to participate in the future not only in volume but also in quality, branding, and added value.

Ultimately, the “70% less protein by 2050” message should not only be read as an alert but also as a strategic signal for the dairy sector to position itself in advance.

"As an Amazon Associate, I earn from qualifying purchases"

Wondershare RecoveritData Recovery

Rexing Product Page

The modest yet significant rise occurred in a volatile market, where only 11-12% of the global production is traded internationally.

The global milk production increased by 0.95% until July 2025, driven by high international demand and reaching record prices, although moderation is anticipated for 2026.

Traditional exporters like the European Union, the USA, New Zealand, Australia, Argentina, Uruguay, and Brazil collectively increased their production by approximately 0.7%, amidst an international demand rebound particularly in China and Southeast Asia.

Enhanced producer margins, favorable weather conditions, health recovery in Europe, and stable feed costs have bolstered supply. However, a moderate expansion projected for 2026 (? +0.44%) indicates existing risks in the boom. In major regions like the USA, production rose 3.4% year-on-year in July, leading the growth, while the EU’s increase is marked by regional disparities and climatic or health challenges. Oceania expects a strong peak in New Zealand, while Australia faces constraints. Despite international milk and dairy prices hitting record highs, potential tensions may arise if demand falters. Risks such as climatic events, health outbreaks, and oversupply at certain times could generate volatility for producers.

"As an Amazon Associate, I earn from qualifying purchases"

Wondershare RecoveritData Recovery

Rexing Product Page

A New ‘Get Real’ campaign celebrates real milk consumers, highlighting their everyday interactions with this essential product. Departing from past celebrity-focused campaigns, the current iteration showcases a diverse array of Californians — families, athletes, artists, and workers — enjoying milk in their daily routines. The initiative aims to communicate milk’s nutritious value and its cultural significance in the Californian lifestyle, countering the growing competition from plant-based beverages.

The California Milk Processor Board introduced the iconic “Got Milk” campaign in 1993 as a response to flagging milk consumption in the state, then licensed it to the Milk Processor Education Program in 1995 for national use.

The relaunch is a strategic response to these challenges, emphasizing milk’s superior nutritional profile, including high-quality proteins, calcium, vitamin D, and other essential nutrients. By harnessing digital platforms and social media, the campaign invites consumers to participate by sharing personal milk stories using the hashtag #GotMilk, fostering a sense of community around the brand.

This campaign is more than just advertising; it is a potent marketing tool aimed at educating consumers and redefining the milk industry’s place in modern society. The effective use of communication is vital, not just in production but also in dispelling myths and reinforcing the real value of milk.

"As an Amazon Associate, I earn from qualifying purchases"

Wondershare RecoveritData Recovery

Rexing Product Page