Marketing Goat Milk Products

 

Various goat milk products including fresh milk, milk powder, fermented, frozen, condensed and dehydrated milk, and goat milk skin care products are produced in many countries. The goat cheese segment dominates the global goat milk products market share and is expected to sustain its position over the next few years during the period  2020 -2025 globally. But, there is high variation in nutritional, chemical and rheological compositions between and within goat products due to the multiplicity of manufacturing, localities, management, procedures and animals factors.

 

Key factors in successful marketing of  goats milk products are :

  • Growing Demand For Goat Cheese
  • High Prevalence Of Lactose Intolerant Population
  • Growing Number of Health-Conscious Consumers
  • Growing Demand from Emerging Economies
  • Internet Largely Shaping End-user Purchasing Behaviour
  • Higher Nutritional Benefits Over Other Milk Varieties
  • Increasing Demand For Goat Milk Infant Formula

 

According to research, the global goat milk products market has witness significant growth and demand during this period and is expected to grow over the next few years. North America is the second-largest goat milk products market with the US leading market in the region. The increasing number of lactose-intolerant people is fueling the demand in this region. The growing awareness via increased campaigns, advertisements, and digital marketing have also boost the sale of goat milk products. And the increased usage of nutrient-rich goat milk powder in infant formulas and the growing number of the lactose-intolerant population also contribute to the market further.

 

Goat cheese is the important revenue contributors to the global goat milk products market and expected over the next few years. Chevre or fresh goat cheese is particularly preferred by consumers globally, and it contributed approximately 38% to the global revenue in 2019. And the presence of several health benefits, including high protein, low fat, and cholesterol content, easy digestibility, and increased availability is primarily driving the goat cheese segment.

 

Goat milk has high protein content and is easily digestible compared to cow and breast milk, with the majority of the consumption being concentrated in China. The rising product availability, packaging, and promotion are further driving the growth. The high prevalence of lactose intolerance, especially among Asian consumers, is also driving the demand in the APAC region.

 

Marketing and distribution strategies are immensely influencing global consumption patterns. In terms of distribution channels, goat milk products are distributed via online and offline channels. While offline channels account for the majority revenue shares, specialty stores and online channels have witness the fastest growth during this period, and is expected over the next few years. Supermarkets and hypermarkets, convenience stores are the major offline distribution channels. Hence do not underestimate any one of the channels.

 

Online channels mainly include company websites and third-party e-vendors. The development of digital marketing, e-commerce platforms, internet penetration, and mass data management has paved the way for the growth of the online segment. In emerging economies, the e-commerce sector is playing a significant role in product penetration. The increasing internet penetration has contributed to the rising buying awareness and has majorly benefit commercial buyers as they have plenty of options to consider, such as cost, product features, brand reputation, and post-sale services.

 

Conclusion – It is imperative to implement all of  the above-mentioned marketing strategies and distribution channels, and keep consumers and  buyers constantly updated on the products to sustain incremental sales.

 

 

Learn How Goats Milk Products Benefits the Elderly

 

 

Various goat milk products including fresh milk, milk powder, fermented, frozen, condensed and dehydrated milk, and skin care products are produced in many countries. Goat milk plays a vital role in our body and skin as well.

 

As we age, the changes in our bodies create challenges for sufficient nutrient intake and absorption. Goat milk and dairy goat products provide good source of protein, calcium, minerals, vitamins and beneficial fats to fulfill elderly adults nutritional requirements.

 

Normally, elderly adults lack the motivation to cook nutritional meals especially if it has been their daily routine throughout their entire life. Therefore, dairy goat products, such as milk, cheese and yogurt which do not require cooking or preparation, when combined with other nutritious, ready-to-eat foods like fruits, bread or crackers, can provide a nutrient-dense, protein-rich meal with little effort.

 

Elderly adults with gum and mouth problems, like dentures or missing teeth, along with reduced saliva production, create problems chewing and swallowing solid foods. Goat milk and soft cheeses require no or little chewing, and can be combined with other soft foods to provide variety, like pureed fruits.

 

Many elderly adults tend to drink less than optimal amounts of liquids due to reduce sensation of thirst. Milk is nearly 90 percent water, and can provide hydration in a form that many elderly adults find more appealing than water. Milk is also easily flavored to suit particular tastes.

 

Some elderly adults take diuretics, which cause elevated excretion of important minerals like potassium, calcium and magnesium. Goat milk has 134 per cent more potassium than cow milk, and also has higher levels of magnesium.

 

Food moves more slowly through the gastrointestinal tract of the elderly adults , often resulting in constipation. Goat milk is highly digestible and 100 per cent of the protein in milk is absorbed before it reaches the large intestine. Cultured goat milk products, such as yogurt, buttermilk and kefir, also contain bacteria that are beneficial to gastrointestinal health.

 

Elderly adults often complaint of lack of appetite, their taste have changed and the texture of many foods are disagreeable. Lack of appetite combined with reduced nutrient absorption can cause weight loss and dwindling muscle tissue. Whole goat milk is calorie and protein-rich, containing more fat, protein and amino acids than cow milk. Goat milk and dairy goat products have mild taste and the smooth textures are usually easily accepted. They are also easy to blend with cooked foods and milk, plain yogurt or sour cream can be used to moisten foods which would otherwise be dry or difficult to chew.

 

 

Skin Care

 

Goat milk is also great for your skin because it is rich in vitamins, minerals, proteins as well as high in lactic acid which helps exfoliate dead skin cells and soften your skin. Elderly skin care is a very important health concern for aging adults. While our skin is generally ignored throughout life unless we have a cut, a rash, an itch, or a burn, etc., Skin is our largest and important organ – adults carry some 8 pounds (3.6 kilograms) and 22 square feet (2 square meters) of it,  and the  skin plays a much bigger role than just holding everything together in one package.

 

Healthy skin keeps infectious agents from entering the body, synthesizes essential vitamin D from sunlight, manufactures vitamin D for converting calcium into healthy bones and provides our sensation of touch through the various nerves running throughout.

 

The hallmark of goat milk is its gentleness and nutritive properties in digestion, but those same properties carry over to the skin care products, as well. Goat milk skin care products are especially suited for caring for the special challenges that aging skin presents.

 

For cleansing, goat milk soap has the benefits of a lower pH, making it more friendly to the skin’s protective acid mantle, and a high fat content that supplies moisture, while gently removing dirt and dead skin cells.

 

Goat milk soaps also come in a vast array of combinations that include nourishing herbs and other natural ingredients tailored for specific skincare needs. Read the labels or inquire as to the suitability of particular ingredients for elderly skin care, or for other special skin care needs.

 

Creams, lotion and body butters made from goat milk are also especially nourishing for elderly skin. The special fat and protein molecules from goat milk, along with an array of vitamins and minerals, are easily absorbed through the skin, providing hydration, a protective moisture barrier, and nourishment for the skin all at the same time.

 

Isolated rough patches of skin might also benefit from the application of a homemade facial solution containing goat milk yogurt, sour cream or buttermilk. These fermented products contain lactic acid, one of the alpha hydroxy acids (AHAs), known for helping to remove dead surface layer skin cells to leave skin smoother.

 

These goat milk versions of alpha hydroxy acid contain no additional chemicals or preservatives and are not as harsh as commercial products.

 

Conclusion, goat milk and dairy goat products provide an immediate source of energy and important nutrients to you and elderly adults. Additionally, it is also vital to nourish skin from the inside out. Proper nutrition is an imperative component in elderly skin care.

As the saying goes, “The proof is in the pudding.”That pudding was made with goat milk, right?

If you or an elderly loved one suffers from dry, itchy skin, try a cleansing and hydration program based on goat milk. Products are widely available, and come in a range of scents or unscented and added ingredients.

 

 

 

DIY Goat Milk Lotion

 

Raising goats is not just about drinking their milk but it is great in other DIY skin care products as well. You can use it to make Goat Milk Bath or even this beautiful Goat Milk Lotion Recipe.

Making Goat Milk Lotion is an easy and  simple process that any individual can master.

 

Goat Milk Lotion Recipe:

 

  • 1 1/2 Tablespoon beeswax
  • 2 Tablespoon pumpkin seed oil
  • 2 Tablespoon palm oil
  • 3 Tablespoon sweet almond oil
  • 1 Tablespoon apricot oil
  • 1 Cup warm goats milk
  • 1 Teaspoon Vitamin E oil
  • 1/2 Cup Aloe Vera gel

 

 

Procedures:

 

Melt beeswax and palm seed oil together. Remove from heat. After melted, add the sweet almond oil, pumpkin seed oil and apricot oil. With a blender, slowly add the warm goat milk to oil/wax mixture. Add Vitamin E oil as mixture begins to thicken. Beating until mixture thickens and cool to room temperature. Add aloe vera gel to the cooled lotion and blend well one final time. Since goat milk is used it is recommended adding a preservative to extend shelf life. Store in air-tight containers.

 

 

Experiment with different brands and varieties to find one that works best for your special needs.

 

Of course, homemade products are almost guaranteed to be less irritating and more moisturizing than commercial products, not to mention less expensive!

 

 

Want more fun DIY Skin Care recipes? Check out our other soaping post as well.

 

 

Blog Directory
BlogUniverse
Web Directory

 

 

 


As Featured On EzineArticles