USDA Allocates Over $11 Million To Enhance Dairy Innovation & Marketing

 

 

 

 

The US Department of Agriculture (USDA) has awarded more than $11 million in grants to promote innovation and marketing within the dairy sector. This initiative is specifically designed to support small and mid-sized dairy businesses, facilitating their growth, production and enhancing their market competitiveness.

The funding aims to encourage the development of value-added products and innovative marketing strategies. By focusing on these areas, the USDA intends to help dairy producers increase their profitability and sustainability in a competitive market environment.

“This funding through the Dairy Business Innovation Initiatives makes important investments in the domestic dairy industry, furthering USDA’s efforts to ensure Americans have access to affordable wholesome U.S. dairy products,” said USDA Under Secretary for Marketing and Regulatory Programs Dudley Hoskins.

This grant program is part of a broader USDA strategy to bolster the agricultural sector by supporting innovation and ensuring that smaller producers have the tools necessary to succeed. The funds are expected to be distributed among various projects that align with these goals, although specific recipients have not been detailed in the announcement.

 

Background and Impact

The USDA’s commitment reflects an ongoing effort to strengthen rural economies through targeted investments in agriculture. By prioritizing innovation and marketing, the USDA seeks to address challenges faced by small and mid-sized dairy businesses, such as fluctuating market demands and increased competition.

Dairy innovation grants like these play a crucial role in enabling producers to explore new product lines and reach new markets. They also help in offsetting costs associated with research and development, which can be prohibitively expensive for smaller operations.

This funding initiative is aligned with the USDA’s broader goals of enhancing agricultural sustainability and fostering economic growth across rural America. As the dairy industry continues to evolve, such investments are essential for maintaining the competitiveness of American dairy producers on a global scale.

 

 

 

General Mills Reported Exceeds Expectations Despite Divesting Yogurt Business

 

 

 

General Mills has reported its fiscal second-quarter results, surpassing Wall Street expectations with adjusted earnings of $1.10 per share, above analysts’ projections of $1.02. Despite facing challenges from the sale of its yogurt business in North America, the company’s shares rose by 1.17% following the announcement. Net sales for the quarter ending November 23 reached $4.9 billion, exceeding the consensus estimate of $4.78 billion, though representing a 7% year-over-year decline.

The divestment of the yogurt business, which included the Yoplait brand, led to a 10% decrease in sales for the North American Retail segment, which saw a 13% fall in net sales. This strategic move is part of General Mills’ shift towards higher-margin categories with less competition from private labels, which have affected their fresh dairy market share. The yogurt segment, with its high perishability and logistical costs, has faced profitability pressures in mature markets due to consumer shifts towards plant-based or premium functional products.

Organic net sales, excluding acquisitions and divestitures, dropped by only 1% year-over-year, demonstrating the resilience of the remaining portfolio. Jeff Harmening, CEO of General Mills, noted that investments in product innovation, premium packaging, brand communication, and omnichannel execution are driving organic volume growth in North America, enhancing competitiveness across all segments.

The North American Pet segment saw an 11% increase in net sales, benefiting from the acquisition of Whitebridge Pet Brands. The International segment experienced a 6% growth, driven by strong performance in Brazil, China, India, and North Asia. This geographic diversification helps offset domestic market weaknesses, where private-label competition and consumer preferences for fresh, local, and less-processed foods pressure traditional categories like cereals and baking mixes.

General Mills has reaffirmed its fiscal 2026 outlook, expecting organic net sales to range between -1% and +1%, with adjusted operating profit and diluted earnings per share projected to decrease by 10% to 15% in constant currency. This cautious guidance reflects a transitional year post-dairy divestment, prioritizing reinvestment in strategic brands over short-term margin expansion.

 

 

China’s Dairy Industry Stabilizes with Mega-farms Dominate Production

China's Dairy Industry Stabilizes as Mega-farms Dominate Production
The United States Department of Agriculture (USDA) projects that China’s dairy industry will reach a phase of structural stability by 2026. This follows a period of volatility characterized by declining milk prices since 2022. As a result, smaller dairy producers have exited the market, leading to a consolidation of production within larger industrial operations.

According to the USDA’s office in Beijing, mega-farms now account for over 68% of China’s total milk production. This marks an increase of more than 2% compared to the previous year. The consolidation trend reflects a broader global pattern where operations with economies of scale dominate markets with compressed profit margins.

China’s local dairy production is gradually reducing its historic dependency on imports. Although fluid milk imports are expected to decline slightly by 2026, the production of skim milk powder is projected to increase, maintaining current import levels. Despite this progress, China remains reliant on foreign suppliers for specialized dairy products where domestic competitiveness is still developing.

The USDA also forecasts a slight growth in both the production and importation of butter and cheese. Meanwhile, imports of whey and derivatives are expected to remain strong. These projections highlight strategic opportunities for global exporters, as China’s domestic market continues to evolve.

Overall, the shift towards mega-farm dominance and increased local production are reshaping the dairy supply chain in China, with implications for technology, bovine genetics, feed, and specialized veterinary services. This transformation is steering China’s dairy industry towards efficiency and biosecurity standards comparable to leading Western dairy regions.